Website Design & Business Consultant in Bridgewater MA
Today, at Kool Web Dezign, we are more than web developers. We are complete digital media strategists. With today's world of Big Data, we believe that content marketing is both a science and an art. With the explosion of the social media over the past decade, a new marketing concept has been introduced by Google called the Zero Moment of Truth (ZMOT). It is becoming increasingly important for marketing professionals to be aware that data can and should be collected from the digital media: including Facebook, Twitter, LinkedIn, Google Analytics, Google AdWords, YouTube, and more. Marketing strategists must understand the Consumer Decision Journey process made by its customers.
Finally, another specialty here at Kool Web Dezign is getting and using data from new sources that include smart buildings, smart cities, supply chains, and privately deployed sensors, switches, cameras, and more. With the explosion of the Internet of Things (IoT), it is time to collect data from real world devices and to use this data in our online presentations to not just our customers, but to all of our business stakeholders.